There were a lot of changes in the world of SEO in 2016 and many websites that ranked highly last year, soon started to slip down the rankings. This was due to Google dramatically changing the rules of SEO and altering what it deemed to be important for a high ranking. As we all know achieving a top spot on Google has a huge effect on businesses big and small. It is now essential you understand and implement the latest trends to stay ahead of your competitors.
Here are the top SEO trends you need to stay on top of in 2017:
Mobile First Design
THE most important aspect of SEO in 2017 - by far. If your website is not mobile-friendly then you really need to start putting a plan in to action to get it updated before you start to see you SEO and Google ranking suffer. Mobile is a trend that is only going to get bigger, and its importance to your online presence cannot be understated.
Build your Brand on Social Media
Social media should form a major part of your SEO strategy. Your business should be present in more places than just your website. External elements like social media likes, shares and follows help to raise the ranking of your webpages in Google searches. Building your brand on social media will most definitely have a positive effect on your SEO.
Page Load Speed
Google is placing much more emphasis on the speed of your website. It knows that users will quickly click off if it takes more than 3 seconds to load your website. So make sure that your images are well optimised and the coding of your website is up to Google's best practices.
Users have changed the way that they search on mobile devices, it's now a lot more common for people to search with their voice - cue the "OK Google". It's therefore extremely important to make sure that the search terms for your website use a natural speaking language and longer phrases i.e. instead of 'marketing hertfordshire' you would use 'marketing company in hertfordshire'.
Backlinking are the links directed to your website and used by search engines as an indication of popularity and importance, which isn't anything new in SEO, but remains a great way to boost your SEO ranking.
Content is king, and the days of keyword stuffing are well and truly over. What Google now favours more than anything is great, readable content. Your website really needs to read well (and be interesting to read) to do well on Google. It's also obviously great for the user experience.
UX is pivotal for the future of SEO! Users now not only want a website with nice images and text but they want a website that works well on all devices and is easy to navigate and use. If it's not they'll soon find a better website that does work in the way they want.
Video marketing has taken off hugely over the last year. They offer a great way to become an authorative voice, build a trusting relationship with your audience and also increase your site's conversion rates.
For more help and advice on updating your SEO and how to climb your Google ranking higher, speak to us today on 01462 492245 or via email at firstname.lastname@example.org