Social Media and Digital Marketing Hertfordshire

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Copywriting

Engage, inform and interact with your customers

The content that you use to promote your company can make a huge difference in converting visitors to customers. If it's used on your website it can also make a big impact on your search engine position. 

It is so important to have engaging and SEO-rich content that will help you clearly communicate with your potential customers.

We are experts in getting potential clients to buy from you or pick up the phone to call you. We take great care in crafting content that clearly advertises your products and services.

From Google’s latest algorithm update we have learned that what it favours most is content, and more specifically SEO-rich content. If you want to be ranked well on Google you need to ensure that the content is written in an SEO friendly manner and in-line Google’s best practices. What also really helps your listing is new content, any time you add a new page or new blog article, Google has the opportunity to re-index you and potentially move you up higher on it’s SERP (Search Engine Results Page).

Interested? Contact us today to speak to one of our experts

What's new?

Growing SEO in 2018

61% of companies name “growing SEO” as biggest priority in 2018

A recent investigation, undertaken by Reboot, looked to establish how companies felt about their marketing and what they felt was a going to be a priority, challenge and trend in 2018.

Key findings from this investigation include:
 
  • 61% of 6,399 professionals believe their digital marketing is “effective.”
  • Generating website traffic/leads: This year’s biggest marketing challenge.
  • Growing SEO/organic presence: The top marketing priority in 2018.
  • Paid advertising named “most over-rated” marketing tactic.

It highlighted that is likely that the first focus of 2018 will be on converting website leads into customers, and how this can be achieved by making changes to the website, or better defining the sales funnel. The next focus will then be on increasing traffic to the website and developing the SEO and organic presence.

The following five digital marketing priorities have been outlined to follow on from this, and are likely to be very prevalent throughout 2018:
 
  1. Growing SEO/organic presence – 61%
  2. Blog content creation – 53%
  3. Content distribution and amplification – 47%
  4. Marketing automation – 40%
  5. Interactive content creation – 38%

Certainly we have already started to see more of an interest in companies wishing to grow their organic listings and seeing the benefit of doing so, and we can only imagine this to grow over the year. It will be important this year for marketing companies to help educate business owners on the importance of doing this to keep their search visibility high.

11% of marketers named online paid advertising as their biggest over-rated marketing tactic, and it is predicted that it will likely to increase throughout the year. Which makes SEO and organic search presence even more paramount for businesses in 2018.

Towards the end of the report, global professionals identified the main disruptors in marketing – moving into 2018 – to be: Artificial intelligence (A.I.), Virtual Reality (V.R.) and social platforms - which we’re excited to see unfold!

Want to get ahead of the game with your marketing in 2018? Contact us to get started!
 








Top 10 Social Media Tips

Feeling unloved on social media, and not getting the response you were hoping for? We've put together our top 10 tips and best practices to help get you more engagement on your posts.



 
1. Tell people what you do and explain your services - no-one is going to know what you do unless you tell them

2. Always include an image - make your posts stand out from the crowd

3. Don't be afraid to post reviews and testimonials - you've worked hard for them, so blow your own trumpet!

4. Include a link to your website - social media should drive traffic to your website, so always link to a relevant page

5. Think of your #Hashtags as keywords - keep them relevant to your business

6. Have a mix of friendly and informative posts - engage with your audience

7. Take full advantage of any rich media - videos, gifs and images really help your posts to stand out

8. Link to blog posts - grab their attention and then invite them to read more

9. Have a clear call to action - do you want people to fill in a form, call you, or look at your website?

10. Last but not least, check your spelling and grammar!

 
If you'd like some more structured and relevant advice for your business, please get in contact with us

Psssst - We also have a range of social media training courses that are ideal for helping you to get more from your social media - click here to find out more. 








Gold Award for Best Marketing Website

Delighted to announce that our website, developed by Fluid Studios, won Gold for the Best Marketing & Creative Website at the Hertfordshire Digital Awards last week, on Thursday 21st September. 

We recently decided to re-brand and re-develop our website to better reflect our company and the services we offer, and turned to the award-winning and creative guys at Fluid Studios to help. They took the time to listen to our requirements and were able to present us with a range of diferent innovative and interactive ideas. 

We are over the moon (no pun intended) with our new logo, website and marketing materials, all produced by Fluid Studios, and are thrilled that the judges at the Hertfordshire Digital Awards were equally impressed. 

Jessie Lansbury, Marketing Manager of Fluid Studios commented, "with Big Reach marketing, we were given the opportunity of complete creative freedom to create a re-brand and re-design of Big Reach. When making the site, we tried to incorporate a wide spectrum of animation to bring the site to life which included the use of animated SVG icons that draw themselves out as you scroll to them and a JavaScript animated homepage banner that is very eye-catching...exactly something you want for a marketing business!". 

Big thank you to everyone at Fluid Studios for all their hard-work, and for getting us nominated for the award - a huge achievement for all involved!
 

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