Social Media and Digital Marketing Hertfordshire

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Growing SEO in 2018

61% of companies name “growing SEO” as biggest priority in 2018

A recent investigation, undertaken by Reboot, looked to establish how companies felt about their marketing and what they felt was a going to be a priority, challenge and trend in 2018.

Key findings from this investigation include:
  • 61% of 6,399 professionals believe their digital marketing is “effective.”
  • Generating website traffic/leads: This year’s biggest marketing challenge.
  • Growing SEO/organic presence: The top marketing priority in 2018.
  • Paid advertising named “most over-rated” marketing tactic.

It highlighted that is likely that the first focus of 2018 will be on converting website leads into customers, and how this can be achieved by making changes to the website, or better defining the sales funnel. The next focus will then be on increasing traffic to the website and developing the SEO and organic presence.

The following five digital marketing priorities have been outlined to follow on from this, and are likely to be very prevalent throughout 2018:
  1. Growing SEO/organic presence – 61%
  2. Blog content creation – 53%
  3. Content distribution and amplification – 47%
  4. Marketing automation – 40%
  5. Interactive content creation – 38%

Certainly we have already started to see more of an interest in companies wishing to grow their organic listings and seeing the benefit of doing so, and we can only imagine this to grow over the year. It will be important this year for marketing companies to help educate business owners on the importance of doing this to keep their search visibility high.

11% of marketers named online paid advertising as their biggest over-rated marketing tactic, and it is predicted that it will likely to increase throughout the year. Which makes SEO and organic search presence even more paramount for businesses in 2018.

Towards the end of the report, global professionals identified the main disruptors in marketing – moving into 2018 – to be: Artificial intelligence (A.I.), Virtual Reality (V.R.) and social platforms - which we’re excited to see unfold!

Want to get ahead of the game with your marketing in 2018? Contact us to get started!

Top 10 Social Media Tips

Feeling unloved on social media, and not getting the response you were hoping for? We've put together our top 10 tips and best practices to help get you more engagement on your posts.

1. Tell people what you do and explain your services - no-one is going to know what you do unless you tell them

2. Always include an image - make your posts stand out from the crowd

3. Don't be afraid to post reviews and testimonials - you've worked hard for them, so blow your own trumpet!

4. Include a link to your website - social media should drive traffic to your website, so always link to a relevant page

5. Think of your #Hashtags as keywords - keep them relevant to your business

6. Have a mix of friendly and informative posts - engage with your audience

7. Take full advantage of any rich media - videos, gifs and images really help your posts to stand out

8. Link to blog posts - grab their attention and then invite them to read more

9. Have a clear call to action - do you want people to fill in a form, call you, or look at your website?

10. Last but not least, check your spelling and grammar!

If you'd like some more structured and relevant advice for your business, please get in contact with us

Psssst - We also have a range of social media training courses that are ideal for helping you to get more from your social media - click here to find out more. 

Gold Award for Best Marketing Website

Delighted to announce that our website, developed by Fluid Studios, won Gold for the Best Marketing & Creative Website at the Hertfordshire Digital Awards last week, on Thursday 21st September. 

We recently decided to re-brand and re-develop our website to better reflect our company and the services we offer, and turned to the award-winning and creative guys at Fluid Studios to help. They took the time to listen to our requirements and were able to present us with a range of diferent innovative and interactive ideas. 

We are over the moon (no pun intended) with our new logo, website and marketing materials, all produced by Fluid Studios, and are thrilled that the judges at the Hertfordshire Digital Awards were equally impressed. 

Jessie Lansbury, Marketing Manager of Fluid Studios commented, "with Big Reach marketing, we were given the opportunity of complete creative freedom to create a re-brand and re-design of Big Reach. When making the site, we tried to incorporate a wide spectrum of animation to bring the site to life which included the use of animated SVG icons that draw themselves out as you scroll to them and a JavaScript animated homepage banner that is very eye-catching...exactly something you want for a marketing business!". 

Big thank you to everyone at Fluid Studios for all their hard-work, and for getting us nominated for the award - a huge achievement for all involved!

Everything you need to know about SEO in 2017

There were a lot of changes in the world of SEO in 2016 and many websites that ranked highly last year, soon started to slip down the rankings. This was due to Google dramatically changing the rules of SEO and altering what it deemed to be important for a high ranking. As we all know achieving a top spot on Google has a huge effect on businesses big and small. It is now essential you understand and implement the latest trends to stay ahead of your competitors. 

Here are the top SEO trends you need to stay on top of in 2017:

Mobile First Design 

THE most important aspect of SEO in 2017 - by far. If your website is not mobile-friendly then you really need to start putting a plan in to action to get it updated before you start to see you SEO and Google ranking suffer. Mobile is a trend that is only going to get bigger, and its importance to your online presence cannot be understated. 
Build your Brand on Social Media

Social media should form a major part of your SEO strategy. Your business should be present in more places than just your website. External elements like social media likes, shares and follows help to raise the ranking of your webpages in Google searches. Building your brand on social media will most definitely have a positive effect on your SEO.
Page Load Speed

Google is placing much more emphasis on the speed of your website. It knows that users will quickly click off if it takes more than 3 seconds to load your website. So make sure that your images are well optimised and the coding of your website is up to Google's best practices. 
Voice Search

Users have changed the way that they search on mobile devices, it's now a lot more common for people to search with their voice - cue the "OK Google". It's therefore extremely important to make sure that the search terms for your website use a natural speaking language and longer phrases i.e. instead of 'marketing hertfordshire' you would use 'marketing company in hertfordshire'. 

Backlinking are the links directed to your website and used by search engines as an indication of popularity and importance, which isn't anything new in SEO, but remains a great way to boost your SEO ranking. 
Great Content

Content is king, and the days of keyword stuffing are well and truly over. What Google now favours more than anything is great, readable content. Your website really needs to read well (and be interesting to read) to do well on Google. It's also obviously great for the user experience.
User Experience 

UX is pivotal for the future of SEO! Users now not only want a website with nice images and text but they want a website that works well on all devices and is easy to navigate and use. If it's not they'll soon find a better website that does work in the way they want. 

Video marketing has taken off hugely over the last year. They offer a great way to become an authorative voice, build a trusting relationship with your audience and also increase your site's conversion rates. 

For more help and advice on updating your SEO and how to climb your Google ranking higher, speak to us today on 01462 492245 or via email at


We recently found out that we have been recognised as an RAR recommended agency - see our profile here! To achieve recommended status, a company must have a minimum of three ‘7 out of 10’ (or higher) ratings from clients who are asked to score agencies on seven key categories:
  • Client service
  • Creativity/innovation
  • Effectiveness
  • Strategic thinking
  • Value for money
  • On time
  • On budget

To collect these ratings you must send out a questionnaire to a number of different clients so that they can rate you fairly on the services that you supplied them with. For us the services ranged from Email Marketing, Paid Search & PPC, SEO, Social Media Strategy, Social Media Content, Copywriting, Social Media Insights plus many others. 

We're thrilled to announce that every client of ours that filled out the reviews rated us 9 out of 10 or higher - an amazing result!

A big thank you goes out to everyone who filled out the reviews for us, we couldn't be more grateful, and wouldn't have been able to achieve RAR recommended status without you. 

If you would like to find out more about any aspect of digital marketing, click here to drop us an email or give the team a ring on 01462 492245.


Most Promising New Business!

Thrilled to announce that we have been announced as finalists for Most Promising New Business in the Inspiring Hertfordshire Awards! 

This is a huge achievement for our new business and we couldn't be more proud. We're also extremely excited to be heading to the awards dinner at St Albans Cathedral on Thursday 8th June, and we'd like to wish all of the finalists the best luck!

Want to know more about our business? See an exclusive sneak peek at our entry below :

BIG REACH was built from a passion for digital marketing and a desire to help customers build their brands and REACH a BIGGER audience. We help our customers to take advantage of new updates in Social Media and Search Engines to grow their online presence and find new customers. A unique mix of training and education, combined with great design and management, helps us achieve outstanding results compared to traditional digital marketing methods.  Amazingly, in just our first year of trading we won not one, but two prestigious awards for 'best use of social media for business' for our clients. This was not only a great achievement for our clients, but a real testament to our new business and services.

Our experience stems from over 40 years combined experience in website design, development, sales and marketing. The business was started to provide customers with the services and advice they were missing from other marketing companies. We were able to discover a unique gap in the market by taking the opportunity to educate business owners on why and how to market their business online, rather than simply selling them another marketing service. The traditional approach is very impersonal and relies on customers interpreting confusing reports to understand the value the service is adding.  By training and educating our customers in our methods, we’ve been able to show the value of what we do. With the loyalty that builds, we’ve also been able to do away with the out-dated idea of tying customers into contracts.

We offer the full solution, with a range of methods that all tie-in to offer a complete marketing package. We love working with small local companies and helping them to grow their business and gain the customers they desire, it’s extremely rewarding, and is the main reason we set up our new business.

How to achieve social media success

Ever wondered how your business could achieve social media success? Well wonder no more!

We have a range of social media training sessions available to businesses in Hertfordshire, so that you can learn your hashtags from your tweets, and what social media is all about.

From beginner how-to courses, to social media advertising and advanced courses, we have something for every business. 

All of our trainers are experts in explaining everything in jargon-free and easy to understand terms so that by the end you'll be feeling confident in your knowledge and ready to take the social media platforms by storm!

So if you've ever wondered how your business could benefit from promoting on social media, how to go about it, which platforms to use or how to get started, then you could benefit from one of our courses. 

Give our friendly team a call or email us at to get booked in. 


WOW - National Social Media Award!

Unbelievably proud to announce that we have helped one of our clients to achieve National Award Winning Status for Best Use of Social Media at The Digital Champions Awards!

We have been working with Fluid Studios, web design and development wizards, for over a year and have since been managing all of their digital marketing and social media campaigns. We meet regularly with the Directors, Greg and Alan, to discuss their objectives, goals and ideas for the next coming weeks. We then help them implement these with strategic and well thought out campaigns to ensure they receive the best ROI. 

Back in July we entered them in to the Hertfordshire Digital Awards for Best Social Media as we thought that they had a great mix of informative and interesting posts whilst still being light hearted and fun, which their audiences were really responding well to. Lo and behold, they won gold! The judges announced that they were crowned winners for great use of video, gifs and engaging content - we couldn't be prouder!

We then found out in September that all of the Gold Award winners from the separate county Digital Awards were being entered in to a National Digital Champions Awards, and this time the winners would be picked by public vote!

After a month of voting and promoting, Fluid Studios were crowned National Digital Champions for Best Use of Social Media for Business - HOORAY!

We are so honoured to work with Fluid Studios, and over the moon that we could help them win this award. 

Social Media Trends 2017

We recently partook in a fantastic live webinar from HootSuite which outlined the key social media trends for 2017, and the best ways to implement them. We have outlined all of our findings below so that you can have a read through and have a think about what you're looking to achieve from your social media efforts in 2017 - and of course, how we can help you achieve them!

So what were the main trends of 2016?
Over the last year we have seen a great increase in the use of social media, and in particular in the use of social media for business. Hootsuite noted that social is the new front door, meaning that a lot of users are now first turning to social media before looking at more traditional methods such as your website. We also saw the rise of video content, and how it is now dominating on social platforms. 

Following on from last year, one of the biggest trends that we'll see throughout 2017 will be video content, and in particular video content on social media advertising. See below for some of the other trends they highlighted for 2017.

Digital Marketing Hertfordshire

It's really interesting to note that social searches are now catching up with traditional search for news and information, making it more prevalent than ever to ensure that consumers can find details of your products and services online. 

In terms of which are the best platforms to use for your social media strategy, it completely depends on what you're hoping to achieve. Twitter this year is going to be a lot more customer experience and service based, whereas Facebook will be more geared up for driving conversions and running advertisements.

social media hertfordshire

Some other key things we picked up on were that:
  • 2017 is going to see a decline in organic reach on social media, so pay-to-play/advertising will therefore become extremely important
  • 98% of digital consumers are using social networks, and have an average of almost 8 accounts each (crazy huh!) - which means you definitely need to get your company on at least one social media platform!
  • % of internet users who use social networks to research products has gone up for 28% in 2015 to 38% by the end of 2016
  • In 2017 social video advertising will be a key strategic focus

We're extremely excited to see what else 2017 reveals and to witness the growth and success of social media for business. 

For any social media help and advice, get in touch today. 

Article written for Big Reach Marketing with information referenced from HootSuite.

How does SEO affect my website?

SEO or Search Engine Optimisation makes a huge difference to your website.If you're not using SEO affectively on your website then there's not much point in having any at all, you simply won't achieve what you want without using SEO to it's full advantage. 

The top benefits of using social media are:
- Increased traffic 
- Return on Investment
- Cost effectiveness
- Increased site usability
- Brand Awareness 

We know all the SEO jargon can be horribly confusing but don't worry we're here to re-riddle it for you! If you just need a bit of help to get your head around all the terms or want to get your website ranked higher on search engines then give us a call and find out what we can do.

Social Media for Business

Why should you market your business on Social Media? Well let's start with the facts.. There are currently 320million active users on Twitter, 1.59 billion users on Facebook, 400 million active users on Instagram and millions of other users on the other big social media platforms. Social Media is free to use, there are no on-going costs or contracts that tie you in, you can set up a profile and get going almost immediately. Probably most importantly though - your customers are using it! Why miss out on the opportunity to engage and interact with them?

There are so many different options and social media platforms to utilise, that it simply just makes sense to make sure that you are reaping the benefits of social media. 

Here at Big Reach we'll work with you to come up with a tailored social media strategy that's easy to understand and put in to practice. We can help with anything from just offering some friendly help and advice, to setting up your profiles, to teaching the best ways to gain business from social media, all the way up to fully managing your social media posts, campaigns and advertisements. 

Give us a call on 01462 492245 or email for more information

Website Launch!

So very excited to have our website launch! We've spent time putting together all the information for the website and have though carefully about how best to describe all of our products and services. Please make sure to have a look through our new site and let us know what you think!

Interested in our services and fancy a coffee and a chat? Give Jessie a call on 01462 492245 or pop in for a visit.

This website was designed and created for us by Fluid Studios in Hertfordshire. Find them at

Happy browsing!