Social Media and Digital Marketing Hertfordshire

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Social Media Advertising

A massive opportunity to reach new and existing customers!  

Your business can now guarantee visibility in user’s newsfeeds using sponsored posts and display ads. With Big Reach managing your adverts, you can intelligently target key audiences to put your business right in front of potential customers and avoid wasting money on advertising to the wrong audience.

How many enquiries / sales do you want per month?

We can help you acheive your targets. Let Big Reach completely manage your Social Media advertisement campaigns, including creating stunning and engaging graphics for the adverts, using our experience to tweak and adjust budgets to get you maximum value for your money and also creating easy-to-understand monthly reports you can see exactly how well your campaigns are performing!


How does it work?

This is a case study for a business that sells windows.  The client wanted to take all his spending away from directories like Yell but wanted to be sure he would get customers.  He also only wanted local work.  

Big Reach set up a series of landing pages with enquiry forms for different products, then used Social Media Advertising to drive customers to them.  Using the advertising features, the advert was only show to local people that were the right age to be a home owner.  Each month we could show the customer how many people had clicked on the advert and what percentage had made an enquiry.  

Using clever analysis we optimised the advert so that each month, a higher percentage of the customers were making enquiries.  This made the campaign even more cost effective over time. By the third month we were consistently meeting the weekly target for the number of new enquiries!  The campaign also made his name more recognisable in the area, so he also got more calls.

If you would like to benefit from Social Media Advertising, get in touch today!

Interested? Contact us today to speak to one of our experts

What's new?

Benefits of Social Media: A Realistic Expectation

If you're not using social media to flaunt your business yet, it's 2018 - what are you doing?!

Here are some 5 reasons why you need to start marketing your business on social media now!

Marketing your business through social media can feel like a slow and arduous task. You're not getting the immediate results you'd hoped for and your content doesn't seem to be engaging people.
We're here to say don't give up! 

Overnight success does not happen. Even the 'instant success' Instagram celebrity that everyone is now following has spent years slowly chipping away and developing their brand and style. 

At Big Reach Marketing, we can re-assess your marketing strategy and re-evaluate your marketing goals. Our Social Media Marketing Service will target the right people, and turn them from potential customers to paying customers. 

Have you thought about advertising on social media

We can now guarantee visibility on user's newsfeeds, meaning your business can have increased exposure. Everyone needs a helping hand occasionally, and advertising on social media can give you a boost in followers, website traffic, and sales. 

Lack confidence in social media?

Not a problem. We also offer Social Media Training. We run through the basics and answer any questions you may have about social media. We try to answer your questions in as little jargon as possible and are happy to go at your pace. 

Give us a call and learn how we can help your business.

5 Superb Calls to Action and Why They Work

A CTA is your last attempt to get a visitor to engage with your business.

A Call to Action tells visitors on your website or social media what their next step should be, and so should be succinct, engaging, and with a clear focus.

Do you want them to buy something? Do you want them to sign up for a free trial? Do you want their email address?

At Big Reach Marketing, we understand that a CTA is just as important as all the copy before it. Your content might be SEO-rich, and you might be getting lots of visitors, but without a superb CTA, visitors may never become customers.

Here are 5 excellent CTAs and why they work so well:

1. My Perfect Resume – ‘Create My Resume’

This business uses a library of pre-written CVs to create a unique CV for a customer to download and use. The CTA, ‘Create My Resume’ is an extremely tempting offer for people who lack the time or motivation to write a CV for themselves. The business knows exactly who its customers are and knows that a ‘Get in Contact’ approach is too long-winded for anyone looking for their services.

2. ShortStack – ‘Like Us’

Looking to generate more likes on social media? ShortStack were, and they realised that utilising every space and opportunity on their Facebook page was key. This image was made their cover photo and acts as a constant CTA, always there to prompt a visitor to ‘like’ the page. Given that their page has over 75,000 likes, this CTA is worth paying attention to.

3. 280 Slides –‘Try It Now, Free!’

A huge button extending across the website immediately draws attention to any potential customer. But in addition to this, the words ‘Try It Now, Free!’ suggest to the customer a no risk transaction, where they benefit entirely from clicking the button. Another reason this stands out as a superb CTA is the order of the words; ‘free’ is the last word, it lingers in the mind long after you read it.

4.Netflix – ‘Join Free for a Month’

All copy here adds another reason why you should engage with the CTA.
‘See what’s next’ = ‘You wouldn’t want to miss out’
‘Watch anywhere’ = ‘This product is so convenient’
‘Cancel anytime’ = ‘no risk involved’
‘Join Free for a Month’ = ‘it won’t cost you a penny’
Netflix know that the service they provide is engaging and rewarding enough that getting someone to join for a month is enough to quite often turn them into a paying customer.

5.Spotify – ‘Get Spotify Free’

Two CTAs – one is more engaging and produces more paying customers long-term, the other leads to the paid version of the product. Spotify’s goal is clear, to get every customer paying for the service, but they know that customers who try the free version stay longer and spend more money. Here you can see how they push the free version more than the paid version.

If you have been inspired to update your Calls to Action and don't know where to start, get in contact with us and see how we can change the fortune of your business.

Growing SEO in 2018

61% of companies name “growing SEO” as biggest priority in 2018

A recent investigation, undertaken by Reboot, looked to establish how companies felt about their marketing and what they felt was a going to be a priority, challenge and trend in 2018.

Key findings from this investigation include:
  • 61% of 6,399 professionals believe their digital marketing is “effective.”
  • Generating website traffic/leads: This year’s biggest marketing challenge.
  • Growing SEO/organic presence: The top marketing priority in 2018.
  • Paid advertising named “most over-rated” marketing tactic.

It highlighted that is likely that the first focus of 2018 will be on converting website leads into customers, and how this can be achieved by making changes to the website, or better defining the sales funnel. The next focus will then be on increasing traffic to the website and developing the SEO and organic presence.

The following five digital marketing priorities have been outlined to follow on from this, and are likely to be very prevalent throughout 2018:
  1. Growing SEO/organic presence – 61%
  2. Blog content creation – 53%
  3. Content distribution and amplification – 47%
  4. Marketing automation – 40%
  5. Interactive content creation – 38%

Certainly we have already started to see more of an interest in companies wishing to grow their organic listings and seeing the benefit of doing so, and we can only imagine this to grow over the year. It will be important this year for marketing companies to help educate business owners on the importance of doing this to keep their search visibility high.

11% of marketers named online paid advertising as their biggest over-rated marketing tactic, and it is predicted that it will likely to increase throughout the year. Which makes SEO and organic search presence even more paramount for businesses in 2018.

Towards the end of the report, global professionals identified the main disruptors in marketing – moving into 2018 – to be: Artificial intelligence (A.I.), Virtual Reality (V.R.) and social platforms - which we’re excited to see unfold!

Want to get ahead of the game with your marketing in 2018? Contact us to get started!

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