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Don’t Overlook the Importance of Copywriting

Copywriting is something that should definitely be a part of any marketing campaign you have in the works.

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Once the final touches have been made to the overall design and user experience of your website, attention will now turn to the marketing strategy needed to move your brand into the prime position for greater exposure and more sales leads. This mostly revolves around how you can advertise to your target audience and ensure they deem your products or services the most appropriate for their specific needs, and this often means talking to them through the process of copywriting.

Here is your chance to sell yourself and reel people in with the power of words, as they convey valuable messages and point out important selling points which exist to increase the likelihood of sales. At the end of the day, people always need to be convinced that you have the answer they are looking for, and this also stretches to Google, who are actively looking for blogs and landing pages that best answer certain web queries. So, read about why copywriting is something that should definitely be a part of any marketing campaign you have in the works.

More Website Authority

Lots of marketing agencies in Hertfordshire will tell you that “content is King”, and this still rings true in 2021. The copy you have placed around your site is one of the major indicators to Google as to your levels of expertise with specific subjects. Along with the technical set-up for your website and backlinks, this is one of the “big three” when it comes to outperforming competing sites who want to rank highest for certain terms.
Content can be integrated in a variety of ways, with landing pages that aim to answer one particular query, such as “social media marketing Hertfordshire”, and blog posts that seek to dive deep within a certain area of your industry. The latter is a great way to keep your site fresh with new and dynamic content as you can keep yourself relevant with the latest news and updates that currently shape your line of work.

Content can be integrated in a variety of ways, with landing pages that aim to answer one particular query, such as “social media marketing Hertfordshire”, and blog posts that seek to dive deep within a certain area of your industry. The latter is a great way to keep your site fresh with new and dynamic content as you can keep yourself relevant with the latest news and updates that currently shape your line of work.

Relaying Key Messages

Even something as small and simple as a strapline needs to be carefully thought through in order to have the desired impact. The ability to relay key messages is a major platform to get one over your competitors, so this needs to be embedded within your site wherever possible along with a convincing call to action. Maybe you have a promotion every Thursday? Or you have a discount in place over a certain period? This obviously needs to be left, right and centre of your website.

When people have arrived on your landing page and want to learn more about a service or product, it can be prudent to explain their benefits through the form of storytelling. With persuasive content, you can walk them through the key advantages for choosing you ahead of anyone else, as you weave through the important details any customer would want to be informed about. It can also add more character and substance to your branding, as formal copy can be used for business minded sites, whereas informal wording is better if you want to engage with younger members of society.

Link Building

Something else the internet chiefs look for would be the type of linking strategy you have in place, which can only be achieved when you have carefully thought about copy. If certain words placed within a blog or landing page are relevant to another page, then this can be linked, helping you gain better presence in google results and also improving your user experience with much easier navigation between pages.

When building a robust linking network, you will have the means to pass authority across your website, and this can be particularly advantageous when lots of blogs are relevant to one landing page, as numerous links can only help this rise the search results quicker. In basis terms, copywriting is an on-going process where new content and changes made to existing work can ensure your site is continually evolving in the ever changing world of SEO.

Keyword Mapping

Everything on a website needs to look organic and like it was meant to be there. You can’t just stuff keywords into a header or footer anymore and expect that to be enough! Any key terms need to be spread across the content within the main body of text, and any headers, whether that be H1’s or relevant H2’s. This takes work, so always look into professional copywriting services in Hertfordshire if you feel that your website could do with a major SEO overhaul more suited to the current marketing trends being observed in 2021.

Over time, you may discover new trends with keywords or learn that Google isn’t happy when a certain number of words have been integrated into a particular length of copy. In both cases, it’s important to be proactive with your copywriting so that your website remains legitimate and in the best position to stay strong within search listings. If you do find popular keywords that prove to be more effective, then they can be added more frequently by spreading them around your content at the expense of terms that don’t seem to hitting the mark.

Building Your Brand

When it comes to branding, most people will latch onto the design choices you have made, but also the tone of voice you use within any content. It’s all about keeping your audience engaged with wording and writing styles that fit their profile. If you feel you need to add some humour, then you can do this! If you want to add a more authoritative tone, then use your copy to help achieve the brand image you want to portray to the masses!

Can you imagine how boring and unengaging a bespoke website design would be without any communicative measures in place! You are likely to turn away instantly, causing your website to incur a poor bounce rate, which could see you plummet down the rankings. You need to keep people around for the long haul, so make it worth their while by establishing the sort of content they would actually enjoy reading.

We offer a full range of SEO packages, and that includes copywriting. If you want to take the internet sphere by storm, get in contact with our team today.

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