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We have taken a close look at just three of the many tones you could use with your copy. Have a read and see which is best for your target audience.

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What Type of Voice Should You Use in Your Copy?

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Changes are so frequent in the world of digital marketing, it soon becomes very easy to fall behind. However, one of the biggest shifts in recent times which shouldn’t be overlooked would be Performance Max Campaigns.

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What Are Performance Max Campaigns?

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There are tons of metrics in the world of digital marketing, and by carefully analysing each of these, you’ll soon realise that either drastic changes are needed or that you’re indeed the undisputed lord of Google.

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How to Measure Digital Marketing?

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Are you a brand new business? Have you considered marketing? Then let us explain how the digital space can elevate your profile to unprecedented levels, and sometimes within incredibly swift timeframes.

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How Can Digital Marketing Help Grow a Business?

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There’s lots of jargon floating about in regards to marketing. One that shouldn’t be ignored would be bounce rate, which essentially measures how engaging your website appears to visitors.

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What is Bounce Rate in Digital Marketing?

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Written copy can only go so far. For a certain demographic, time is of the essence, and that means only simple content which gets across key messages right away will do. Enter audio.

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What is Audio Marketing?

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With a thorough understanding of your target audience, you’ll be able to deliver meaningful marketing campaigns which garner lots of brand reputation and ultimately, greater levels of sales and enquiries.

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How Do You Create a Marketing Avatar?

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Writing for your own site is great, but writing for other websites and linking back to yours is even better. Here are more reasons you should consider guest blogging.

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Why You Should Consider Guest Blogging

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How do you win the SEO game and continue to win? Maintaining and increasing your domain authority is the most effective way - but how do you increase your domain authority?

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What Is Domain Authority?

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There's only so much you can do on your website for SEO, but what about getting other websites to help you rank well? Backlinking can help crack the algorithm.

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Boosting SEO With Backlinks

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Want to share lots of information and data in an easy-to-read format? An infographic is probably your best bet - but how do you create one for social?

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What is a Social Infographic?

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Ever have a burning question for Google and see it conveniently answered before seeing any search results? This is a featured snippet and we can help you get one for your business.

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What is a Google Featured Snippet?

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Have you been researching latest Marketing Trends? If you have you’ll know that ignoring the Social Media giant Tik Tok is no longer an option if you want to stay competitive.

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What Are The Benefits of Having TikTok?

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Social media is a great way to boost your SEO credentials with links to blog posts or landing pages. It can be used to form a short and concise advert to drive more traffic

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What Are The Benefits of Using Social Media

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Any email marketing campaign needs to know their target audience and how to approach them. So think twice before deciding between a wordy description and that emoji.

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How to Write Copy for Email Marketing

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A caption for your social posts is more important than you think. It represents your brand personality, and is meant to engage your target audience and elicit a response. Think you can do this by writing plain content? So how do you make your content more valuable?

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How to Write Social Media Captions

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Make the most of the seasons tidings, by creating unique content for your social channels.

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How to Start a Christmas Campaign

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Blog posts are an important tool to increase your brand awareness and provide unique information which draws unique traffic to your site. So are you writing them properly?

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How To Write Blog Posts

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The importance of copywriting has never been more prevalent, so how can you utilise copywriting effectively to boost SEO for your business?

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How to Write Web Copy

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When is it best to use SEO or opt for PPC? It’s not just a case of one over the other, both offer unique solutions and can both be used in tandem to hit campaign goals.

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Comparing Organic SEO With PPC

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Are you still having a poor conversion rate after gaining a higher SERP ranking? Tweaks on your landing page could make the difference between a lead and a sale.

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What Makes a Good Landing Page?

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With the amount of Social Media channels available today, you have to ensure you keep on top when maintaining them all, approaching them all in a separate way.

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Using Social Media in 2021

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Copywriting is something that should definitely be a part of any marketing campaign you have in the works.

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Don’t Overlook the Importance of Copywriting

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We have taken a look at some of the most important trends to consider for 2021.

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Marketing Trends for Hertfordshire Businesses in 2021 What's Changed & What to Expect

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xDNA is growing! We’re hiring for a number of different roles across our group of companies, which includes xDNA, Big Reach and Fluid Studios.

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xDNA Is Growing

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Social media account may be the first touchpoint for customers, so make sure that you are creating a great first impression.

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5 Common Social Media Mistakes That Businesses Make

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Digital marketing is a rapidly changing world so businesses need to have an online presence to be found and stay relevant.

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Latest News

Digital marketing news

our tips, thoughts and discoveries

What Type of Voice Should You Use in Your Copy?

What Are Performance Max Campaigns?

How to Measure Digital Marketing?

How Can Digital Marketing Help Grow a Business?

What is Bounce Rate in Digital Marketing?

What is Audio Marketing?

How Do You Create a Marketing Avatar?

Why You Should Consider Guest Blogging

What Is Domain Authority?

Boosting SEO With Backlinks

What is a Social Infographic?

What is a Google Featured Snippet?

What Are The Benefits of Having TikTok?

What Are The Benefits of Using Social Media

How to Write Copy for Email Marketing

How to Write Social Media Captions

How to Start a Christmas Campaign

How To Write Blog Posts

How to Write Web Copy

Comparing Organic SEO With PPC

What Makes a Good Landing Page?

Using Social Media in 2021

Don’t Overlook the Importance of Copywriting

Marketing Trends for Hertfordshire Businesses in 2021 What's Changed & What to Expect

xDNA Is Growing

5 Common Social Media Mistakes That Businesses Make

A Day In The Life Of A Marketing Assistant

2020 Social Media Trends

What Lockdown Has Taught Us?

How To Boost Your Social Media Engagement

COVID-19 Update

How To Increase Your Presence On Google

The Best Conversion Metrics to Track on your Website

Is Your Website Page Speed Slowing Down Your SEO Progress?

The Decline Of Organic Reach On Facebook

The Importance Of Keywords For SEO

Benefits of Social Media: A Realistic Expectation

5 Superb Calls to Action and Why They Work

Growing SEO in 2018

Top 10 Social Media Tips

Gold Award for Best Marketing Website

Everything you need to know about SEO in 2017

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