61% of companies name “growing SEO” as biggest priority in 2018
A recent investigation, undertaken by Reboot, looked to establish how companies felt about their marketing and what they felt was a going to be a priority, challenge and trend in 2018.
Key findings from this investigation include:
61% of 6,399 professionals believe their digital marketing is “effective.”
Generating website traffic/leads: This year’s biggest marketing challenge.
Growing SEO/organic presence: The top marketing priority in 2018.
Paid advertising named “most over-rated” marketing tactic.
It highlighted that is likely that the first focus of 2018 will be on converting website leads into customers, and how this can be achieved by making changes to the website, or better defining the sales funnel. The next focus will then be on increasing traffic to the website and developing the SEO and organic presence.
The following five digital marketing priorities have been outlined to follow on from this, and are likely to be very prevalent throughout 2018:
Growing SEO/organic presence – 61%
Blog content creation – 53%
Content distribution and amplification – 47%
Marketing automation – 40%
Interactive content creation – 38%
Certainly we have already started to see more of an interest in companies wishing to grow their organic listings and seeing the benefit of doing so, and we can only imagine this to grow over the year. It will be important this year for marketing companies to help educate business owners on the importance of doing this to keep their search visibility high.
11% of marketers named online paid advertising as their biggest over-rated marketing tactic, and it is predicted that it will likely to increase throughout the year. Which makes SEO and organic search presence even more paramount for businesses in 2018.
Towards the end of the report, global professionals identified the main disruptors in marketing – moving into 2018 – to be: Artificial intelligence (A.I.), Virtual Reality (V.R.) and social platforms - which we’re excited to see unfold!
Want to get ahead of the game with your marketing in 2018? Contact us to get started!